Minima

The aesthetic decisions for the app were largely subconscious, but I feel that a large part of the inspiration for this app was from Virgil Abloh's streetwear. I think all designers would benefit from looking outside of their discipline for inspiration.

I usually create a messy artboard in Figma to start generating ideas about the color palette, fonts, mood, etc... I also took screenshots of several e-commerce/fashion apps, to study their ideas and design solutions.

Virgil Abloh's sneaker reconstructions immediately came to mind when thinking about what a minimalist home-good eCommerce app would look like.

After carefully researching many home goods and fashion eCommerce apps, I formed a user flow diagram that outlines how users would likely navigate through the app. This also highlighted what pages I needed to create for the prototype.