Arcol

Live Site

Project Type

Construction Technology

Year

2025

Project Contributions

Development

Introduction

I collaborated with Fuzzco on the development of the Arcol website, translating their brand team's vision into a clean, performant web experience. Working alongside Fuzzco's design and strategy teams, I was responsible for bringing the Arcol brand to life through sophisticated web technologies, supporting their first product launch in Spring 2025 with a foundation that could scale with their growth.

Primary question

How might we implement a complex, colorful brand identity with intricate interactions while maintaining clean, performant code architecture that scales effectively?

Challenge

While the design team created a vibrant visual system with complex animations and interactive elements, the development challenge lay in implementing these sophisticated interactions without compromising code quality, performance, or maintainability. The goal was to create a website that felt as magical and fluid as the brand narrative while maintaining clean, scalable code architecture.

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