Future Expansion
Live Site
Project Type
Year
Project Contributions
Introduction
I redesigned Future Expansion's website to reflect their evolution from a promising newcomer to an established expert in architectural design. The project balanced their authority in the field with their approachable, creative spirit, creating a digital platform that showcases complexity while maintaining personality.
Primary question
Challenge
What began as a scrappy architecture firm had evolved into a studio leading complex, high-profile projects. But their website still told an old story. This wasn’t just a redesign, it was about reflecting their growth from rising talent to established experts, while preserving the creative spirit that made them stand out. They needed a digital platform that could showcase intricate work without losing their approachable, forward-thinking edge.